Dalaney Thomas is the director of tourism for the Arkansas Department of Parks, Heritage and Tourism. With a decade of experience in destination marketing across both ad agency and destination roles, she brings a strong understanding of brand management, creative strategy, and storytelling. Thomas has led the development of award-winning campaigns, media strategies, and national PR efforts that elevate Arkansas’ identity as a must-visit destination. A passionate advocate for The Natural State, she draws inspiration from its scenic trails, rivers, and parks to share authentic stories that connect travelers to Arkansas’ unique charm.