John Hur

John Hur is a scientist, entrepreneur, and the founder of Life Cocoon, a brand redefining odor care with natural science-backed ingredients. With a professional background in genomics, John bridges the gap between technical science and high-performance consumer goods. Driven by a passion for the outdoors and his experience as an athlete, John developed Life Cocoon to tackle the toughest odors using clean, natural ingredients and sophisticated enzymatic science. The brand focuses on molecular-level elimination rather than simple masking, offering a sustainable, plant-based solution designed specifically for active lifestyles. John is dedicated to the intersection of functional product formulation and mission-driven entrepreneurship, focusing on how to balance rigorous scientific standards with a commitment to effective, nature-forward ingredients.