Travis Rice

Travis Rice is widely regarded as one of the most accomplished and versatile snowboarders of all time, uniquely bridging core mountain culture and global mainstream recognition. Equally respected as a competitive force and creative visionary, he has spent his career redefining what’s possible in the sport. Now in his 40s, Travis continues to evolve as a founder, operator, and industry builder. As the driving force behind the Natural Selection Tour, he is developing a next-generation global sports property that reimagines competition, media, and athlete progression across snowboarding, skiing, mountain biking, and surfing. In parallel, he continues to innovate in content, shaping how action sports are produced, distributed, and monetized.A prolific snowboarder, filmmaker, and entrepreneur, Travis has built platforms at the intersection of sport, media, and business. Relentless in his pursuit, Travis Rice has never taken his foot off the gas continuing to redefine what’s possible on the mountain and beyond.