Ariana Ferwerda is the co-founder and CEO of Halfdays, a women-first outdoor apparel brand she’s grown into an eight-figure, globally distributed business in just five years. Known for its technical, fashion-forward skiwear and bold collaborations with brands like HOKA, Halfdays is redefining who the mountain is built for. Named to Forbes 30 Under 30 in 2023, Ariana now leads Halfdays’ expansion across categories and markets while mentoring the next generation of outdoor and consumer founders.