Bill Neff is YETI’s Head of Marketing and leads the premium outdoor brand’s global Marketing department. Bill joined YETI in November 2015 to oversee the Community Marketing team and served in key leadership positions within our Product and Commercial organizations during his tenure before returning to Marketing in January 2024. Before joining YETI, he led Marketing for the Whitetail and Waterfowl categories at Sitka Gear from May 2014 to November 2015. Prior to Sitka Gear, Bill served as VP, Marketing, at Diab Importers from July 2009 to May 2014 and before that, was at Under Armour from April 2003 to June 2009. Bill holds a B.S. in Business Administration and Marketing from Truman State University.