Bruce Rosard has spent four decades at the intersection of travel, the internet and entrepreneurship—long before “digital transformation” became a buzzword. He began his career by founding Moguls Mountain Travel, a pioneering ski tour operator that put bookings online in 1994, proving early how digital could reshape travel. After selling Moguls—first to RSN (now Outside TV) and later to Intrawest (now part of Alterra)—Bruce joined Phocuswright, the leading authority on travel innovation. There, he led sales and marketing and worked closely with founder Philip Wolf, helping grow the business through its acquisition by Northstar Travel Group. Bruce later co-founded Arival, now the global research authority and leading event platform for the Destination Experiences sector—the $270+ billion “why” behind leisure travel. Today, he is an active mentor, advisor, and investor, and is happiest when business deals happen on chairlifts and conversations turn to what’s next.