Gregg Hopkins, Founder and Principal Consultant of Get Hoppy Consulting, has nearly 40 years of experience in the international hospitality and travel industries. He is recognized as a subject matter expert in strategic business planning, travel and hospitality technology, guest and customer loyalty, business growth and development, strategic marketing frameworks, and sales strategy. He has served, or currently serves, as a committee member of select organizations and industry associations, including the MPI Foundation Global Board of Trustees, the HFTP Executive HITEC Vendor Council, the Rosen College of Hospitality Management, the Hotel Technology Forum Content Council, and as a member of various Boards of Advisors for hospitality technology organizations. In addition to serving as an industry-leading consultant, Hopkins is a published contributor to the hospitality trades and a participant in industry webinars, roundtables, and podcasts.