James Kelly leads Global Sports Marketing for The North Face, managing a team of worldwide athletes across snow, climb and trail. James has spent much of his career helping outdoor brands grow relevance, community, and cultural impact. Based in Colorado, James brings a deep appreciation for the outdoors and a professional background focused on creating meaningful connections between communities, athletes, brands and the people they serve. His work has centered on storytelling, partnerships, and athlete engagement strategies that invite more inclusive participation in outdoor culture, helping brands move beyond products and toward genuine, long-term impact. James’ perspective blends marketing leadership with a heartfelt commitment to ensuring the outdoors is a place where everyone can connect, grow, and thrive.