Jenn Dice has been a leader for bikes and the bike industry for close to two decades. As President and CEO of PeopleForBikes, she leads the national advocacy and industry trade association that is working to make America the best place in the world to ride a bicycle. With 340 bike industry members, 1.4 million individual supporters, PeopleForBikes works at all levels of government to improve bike infrastructure, pass pro-bike and pro-bike business legislation, and reduce barriers to bicycling. Growing up cycling in South Dakota and falling in love with mountain biking upon moving to Colorado, Jenn’s love of bicycling is the rocket fuel that powers her work. Her “why” is to bring people together through the power of the bicycle. She believes that bikes are a solution to many of the problems communities face – health and wellness, mobility, access, climate, economic development, and more. In 2023, the Escape Collective named Dice one of the “Top 50 most influential leaders in American cycling.” Jenn is energized by the PeopleForBikes talented and passionate staff team and their vision for better, safer, and more connected bicycling and communities in America. An avid endurance mountain biker, Jenn has completed the Leadville Trail 100 14 times and had the privilege to mountain bike down Mount Kilimanjaro (twice). Prior to joining PeopleForBikes in 2013, Jenn led the government relations/public policy charge at the International Mountain Bicycling Association.