Kris McKinnon is Vice President of Sales at East West Hospitality, one of the Mountain West’s largest independent hospitality management companies with properties in Colorado, Utah, Tahoe, and Hawaii. With deep expertise in destination resort markets and outdoor-driven travel demand, Kris focuses on aligning data, partnerships, and consumer insights to drive sustainable growth.In her role, Kris oversees multi-channel sales strategy, domestic and international trade relationships, and long-term demand planning across leisure and group segments. She is recognized for building high-performing sales teams, translating market intelligence into actionable strategy, and fostering cross-industry collaboration. Prior to joining East West, Kris held executive sales roles at Aspen/Snowmass and Ski.comKris is also the founder of East West Hospitality’s Travel Trade Advisory Board, an executive forum that brings together senior leaders to address emerging trends, shifting consumer behavior, and innovation at the intersection of travel, outdoor recreation, and place-based experiences. She also sits on the SkiTops BOD and the Mountain Travel Symposium Advisory Board.