Marie-Josée (MJ) Legault is the EVP Growth & Strategic Initiatives at MMGY Global. She was previously a Partner & the Managing Director at MMGY Origin and remains a leading marketing strategist in mountain sports. With nearly 30 years of experience, she has driven brand strategy and campaigns for clients like L.L. Bean, lululemon, the State of Vermont Tourism, Jay Peak Resort and many, many resorts across North America. MJ blends data-driven insights with strategic wisdom to deliver measurable brand growth. She holds a bachelor's degree in marketing from Concordia University and has worked across Canada, the U.S. and the UK. A frequent speaker and thought leader, in her off time, MJ enjoys riding her motorbike, snowboarding and traveling the world.