Nick is the President of Snowsports Industries America (SIA) the winter industry trade association based in Park City, UT. As the leader of SIA, Nick has been the vision behind the organization’s evolution from its 70-year ownership of the SIA Snow Show to one that’s singularly focused on the evolving business needs of SIA’s global members. Sargent was the driving force behind the sale of the SIA Snow Show to Emerald Expositions in 2017, and SIA’s alliances with various outdoor industry trade groups to collaboratively address climate change and participation. In 2019, SIA announced its purchase of the Colorado and Boston Ski and Snowboard Expos from BEWI Productions, Inc. marking SIA’s entry into the B2C space, creating a direct consumer connection for the SIA members. 2020 marked a very significant change to the wintersport business effected by COVID. Nick led the wintersport community through the pandemic by creating new paths for wintersport businesses to thrive, and is most recently driving the change away from PFAS material chemicals and focusing a sustainability, product circularity and digital dash boards for traceability. Prior to taking the lead of SIA in 2017, Sargent led partnership marketing initiatives for Burton Snowboards as Vice President of Global Business Alliance for over eleven years, where he grew the brand’s globally recognized partner portfolio while expanding its global alliances.