Sam Auck is Chief Platform Officer at Pursuit (NYSE: PRSU), a publicly traded attractions and hospitality company. In this role, he leads global technology, acquisition integration, strategic procurement, and risk and insurance, and holds P&L responsibility for Pursuit’s international operations in Iceland and Costa Rica. A seasoned executive and board member, Sam brings more than 25 years of experience spanning hospitality leadership, corporate finance, and management consulting. He is known for building scalable platforms, integrating complex acquisitions, and aligning technology and operations to drive growth in experiential businesses. Sam holds an undergraduate degree from Northwestern University and an MBA from the University of Colorado Boulder. Outside of work, he enjoys traveling the world, exploring food and wine, spending time with his wife Bethany, and being a devoted rescuedog dad.