Shelley Cooper is the Deputy Director of Marketing for the Colorado Tourism Office. A marketer, writer and creative strategist with more than 25 years of experience, she holds an MBA in Marketing and has worked on notable brands including Procter & Gamble, Nike, Coca-Cola and CNN. Passionate about brand purpose, she launched the stewardship-focused Do Colorado RIght campaign during her first year with the State of Colorado. When she’s not working in tourism, she’s traveling—including studying abroad in Australia for graduate school, taking a solo-travel gap year from Ushuaia to Mexico City and summiting Mount Kilimanjaro.