Tom Foley is the Director of Business Intelligence at Outside, specifically overseeing the Travel and Event Services business intelligence products, which includes Inntopia and DestiMetrics. He is a co-founder of the original DestiMetrics Resort Intelligence program, and a long-time contributor to travel industry events as a speaker and panelist. With backgrounds in physics and a passion for writing, Tom brings a highly contextual view to destination travel analytics, believing that sharp focus and understanding of localized data is derived from a broad perspective that starts at macro-economics and drills down from there.