No Hands: The Wild Ride of the Schwinn Bicycle Company

Directed by: Daniel Clarke

Few brands have shaped American childhood and American cycling like Schwinn. Founded in Chicago in 1895, the company grew from an immigrant-founded family business into a household name synonymous with freedom, adventure, and the thrill of two wheels. For generations, a Schwinn was not just a bicycle, but a first taste of independence, excitement, and identity. But in 1992, this beloved icon collapsed, leaving behind an untold story, until now.

No Hands begins with the story of this iconic American brand, but becomes something much richer: a hugely entertaining, deeply moving, and mystery-driven film about innovation, family legacy, reinvention, and the emotional imprint of a first bike. Made independently as a feature documentary, the film has the freedom to ask harder questions, go deeper emotionally, and tell the story with real authorship, free from the softening effect of brand management or corporate oversight.

Narrated by Lance Armstrong and told through the voices of current industry leaders, legendary riders, members of the Schwinn family, collectors, and fans, the film combines present-day interviews, unseen archival material, and striking modern cinematography. The result is far more than a documentary about a company’s decline. It is a story about what bicycles came to mean in American life, and the memories and freedoms people still attach to them.

A Q&A with director Daniel Clarke and film subjects will follow the screening.

Saturday, May 30, 4:50 PM

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